Website Solar de Vila Meã
Contributed to the development and design of the Solar de Vila Meã website as a Tasting Design team member. Edited compelling videos for the website and social media reels, collaborating with Atelier Joana Aranha for footage. Also, played a role in shaping and executing aspects of the social media strategy.
Role
Web Designer
UX/UI Designer
Time Frame
April 2023 – December 2023
Industry
Hospitality
Tools
Introduction to the Project
Solar de Vila Meã, a testament to its enduring legacy since the late 19th century, has blossomed into a charming hotel, event venue, orchard, and esteemed winemaking destination. Recognizing the necessity for a modern website that authentically captures its brand essence.
Goals
The objective was to craft a website that not only showcases the essence of Solar de Vila Meã and its brand but also empowers users with the convenience of making reservations through the platform.
1.
Researching Competition
The initial phase involved thorough research of analogous websites within the hospitality and agritourism sectors. This encompassed not only scrutinizing visual aesthetics but also delving into functional insights and best practices.
Key Discoveries
The primary findings revealed that websites within these sectors heavily leverage photographic and videographic content to enhance visual appeal. They tend to prioritize simplicity over complexity, with minimal micro-interactions, and consistently feature scheduling functionality.
2.
Ideating Low-Fidelity Wireframes
Following thorough research inputs, brand guidelines, and client preferences, I embarked on the ideation and design process, keeping in mind the capabilities of the Squarespace website builder.
2.
Ideating Low-Fidelity Wireframes
Drawing inspiration from various layouts discovered during the research phase, I also prioritized responsiveness across the entire website.
3.
Designing High-Fidelity Wireframes and Mockups
For the final UI design, I adhered to the typography and color palette outlined in the brand guidelines and existing physical materials crafted by Tasting Design. Utilizing photographs provided by both the Tasting Design team and Joana Aranha Atelier, I curated and edited the imagery to align with our vision.
Additionally, I edited and optimized videos from Joana Aranha Atelier, ensuring seamless integration and optimal display on the website. The website was crafted to comprehensively showcase all available services, providing detailed explanations to guide users through the unique experiences awaiting them at Solar de Vila Meã.
4.
Implementing with Squarespace
The implementation was executed using Squarespace, as previously mentioned, incorporating a selection of available components/sections and customizing them with CSS styling to achieve the desired aesthetic and functionality.
5.
Editing Videos for the Website and Social Media and participating on the Social Media strategy
I was actively involved in researching not only the websites of similar competitors but also their social media presence. The findings revealed a predominant use of photographic and video content within this market.
Subsequently, the videos produced by Joana Aranha Atelier were then cropped and edited to be shared on social media platforms as reels, effectively attracting users to the hotel.