Solar de Vila Meã Website

Solar de Vila Meã Website

Solar de Vila Meã Website

Overview

Contributed to the development and design of the Solar de Vila Meã website as a Tasting Design team member. Edited compelling videos for the website and social media reels, collaborating with Atelier Joana Aranha for footage. Also, played a role in shaping and executing aspects of the social media strategy.

Web Design

Video Editing

Social Media

UX/UI Design

Web Development

Timeframe

8 Months

Role

Web and UX/UI Designer

Industry

Hospitality

Tools

Briefing

Solar de Vila Meã, a cherished landmark since the late 19th century, has evolved into a captivating hotel, event venue, orchard, and renowned winemaking destination. To reflect its rich heritage and modern offerings, a contemporary website was essential—one that authentically embodies the brand’s essence. The goal was to create a platform that not only showcases the unique charm of Solar de Vila Meã but also provides users with a seamless reservation experience.

Introduction

Solar Photo
Solar Photo

Benchmark

Benchmark

Benchmark

The initial phase involved thorough research of analogous websites within the hospitality and agritourism sectors. This encompassed not only scrutinizing visual aesthetics but also delving into functional insights and best practices.

The primary findings revealed that websites within these sectors heavily leverage photographic and videographic content to enhance visual appeal. They tend to prioritize simplicity over complexity, with minimal micro-interactions, and consistently feature scheduling functionality.

Ideating Low-Fidelity
Wireframes

Ideating Low-Fidelity
Wireframes

Following thorough research inputs, brand guidelines, and client preferences, I embarked on the ideation and design process, keeping in mind the capabilities of the Squarespace website builder.

Drawing inspiration from various layouts discovered during the research phase, I also prioritized responsiveness across the entire website.

Ideating Low-Fidelity
Wireframes

Following thorough research inputs, brand guidelines, and client preferences, I embarked on the ideation and design process, keeping in mind the capabilities of the Squarespace website builder.

Drawing inspiration from various layouts discovered during the research phase, I also prioritized responsiveness across the entire website.

Designing High-Fidelity
Wireframes and Mockups

Designing High-Fidelity
Wireframes and Mockups

Following thorough research inputs, brand guidelines, and client preferences, I embarked on the ideation and design process, keeping in mind the capabilities of the Squarespace website builder.

Drawing inspiration from various layouts discovered during the research phase, I also prioritized responsiveness across the entire website.

Designing High-Fidelity
Wireframes and Mockups

Following thorough research inputs, brand guidelines, and client preferences, I embarked on the ideation and design process, keeping in mind the capabilities of the Squarespace website builder.

Drawing inspiration from various layouts discovered during the research phase, I also prioritized responsiveness across the entire website.

Implementing
in Squarespace

The implementation was executed using Squarespace, as previously mentioned, incorporating a selection of available components/sections and customizing them with CSS styling to achieve the desired aesthetic and functionality.

Implementing
in Squarespace

The implementation was executed using Squarespace, as previously mentioned, incorporating a selection of available components/sections and customizing them with CSS styling to achieve the desired aesthetic and functionality.

Editing Videos for the Website
and Social Media aswell as
participating on the Social Media
Strategy

I was actively involved in researching not only the websites of similar competitors but also their social media presence. The findings revealed a predominant use of photographic and video content within this market. 

Subsequently, the videos produced by Joana Aranha Atelier were then cropped and edited to be shared on social media platforms as reels, effectively attracting users to the hotel.

Editing Videos for the
Website and Social
Media aswell as
participating on
the Social Media
Strategy

I was actively involved in researching not only the websites of similar competitors but also their social media presence. The findings revealed a predominant use of photographic and video content within this market. 

Subsequently, the videos produced by Joana Aranha Atelier were then cropped and edited to be shared on social media platforms as reels, effectively attracting users to the hotel.

LetsTalk!

LetsTalk!

LetsTalk!